We adopt a contemporary, hybrid approach to public and media relations, combining outreach to traditional outlets with new media formats and influencers. Rather than relying on one-size-fits-all or automated campaigns, we tailor each strategy to fit your brand’s unique needs, ensuring maximum impact on your target audience. Our deep, long-standing relationships with a wide network of journalists across diverse media platforms enable us to amplify your message and deliver exceptional results.

Competition for attention is fierce. Each year the amount of space devoted to motorsports in newspapers and sports in newscasts dwindle, with no guarantee for coverage. By actively pitching unique and creative story ideas, FTI Sports is able to gain a larger voice and share of coverage for our clients.

Through our network of client relationships, FTI Sports has worked with a wide range of highly capable photographers, allowing us to provide consulting to find the right solution for every property that we work with based on audience, content usage, and budget. 

The pace of communication has accelerated, and we love that. Working in a sport that often relies on real-time information dissemination, social media plays an increasingly vital role in any strategic communications plan. Integrating client branding and tone into this crucial category, FTI Sports has expertise in managing social media efforts to develop and engage new audiences, grow client presence during race broadcasts, and support the fan experience.

No matter how long a race is, there simply isn’t enough time for a story on every team or an interview for every driver, so not every team or driver will get TV coverage during a race. However, there is always time for a good story. FTI Sports creates those story lines and leverages our long-standing relationships with both on-air talent as well as the broadcast production teams to create added attention for our clients which yields additional screen time on this all-important medium.